BackYard Footwear was born in the 1970s in a backyard in Copenhagen. BackYard sneakers were originally designed for sports purposes with a comfortable and long-lasting design along with the plain Scandinavian look.
Back then the very DNA of this sneaker was the use of natural canvas produced with handmade seams and natural rubber in the form of polymer harvested from certain trees. The reinforced front of the shoe was, and still is today, made by using a so-called vulcanizing process. This process gives the sneaker its characteristic jagged edges along the sole of the shoe and makes each pair of shoes unique.
Every step of the process is handmade. Batch by batch all the pieces are assembled in a small family run factory in Europe.
The very DNA of BackYard Footwear has not changed. New designs are still developed in Copenhagen and are still handmade in the same sort of naturally long-lasting materials manufactured at the same European factory.
The sneaker has gone from being a sports shoe to being fashionable streetwear, and it is loved for its high comfort and simple design.
At BackYard Footwear we do not target our product for any specific market segment. Our sneakers are for everyone. Old or young, male or female, conservative, funky, skater, classic or just you. There are no limits – it’s all up to you.
Be who you are! We celebrate diversity. We celebrate all the small differences that make us who we are. Each pair of BackYard sneakers is unique and so are you. We call it “Perfect Imperfection.”
We are inspired by the world we live in, by people being their authentic selves and especially by all of you who are wearing our sneakers.
We encourage everybody who loves and wears BackYard sneakers to share their style with us at our Instagram profile www.instagram.com/backyardfootwearcph/
Please join us!